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5 DIY Local SEO Tactics to Make your Local Business Rank Higher

SEO is a tricky subject.

If you own any local business, you realize the challenges that come with it. If you think you know the SEO strategies then you’re wrong: SEO changes all the time.

When you’re running a local business it is very important for you to understand your on site and off site SEO strategies for the customer who may be searching for your business.

Here are 5 best local SEO tactics you can use to increase google ranking of your local business:

1. Focus on meta title and meta description

Using meta title and meta description will reflect your content. Title and meta description is basically On page SEO elements. Writing meta title and meta description is considered as an art in the SEO world.

According to the experts, the length for meta title is between 50 to 60 characters and not more than 70 characters. Like meta title, the meta description can be approximately 160 to 200 characters.

Thus are few tips for making good meta description and meta title,
  • It should be actionable and written in an active voice
  • It should match the content
  • It contains the focus keyword
  • It should be unique
  • If you want to reach local users, include the name of a local location
2. Online directories and citations

As per the Google research, four out of five consumers use google local search engines to get their search results. If you have a local business than try to list it online. It is important that you get your business listed correctly on top online business directories. You can use Citysearch, Yellowpages, OpenTable, etc.

Furthermore, you need to ensure that you have your full NAP (Name, Address, Phone Number) across your website. Also, Fill the same detail when you register your business on top online business directories.

3. Google My Business

Google My Business (GMB) provides services to users with direct access to it through a dashboard. For local business, it is very important to claim their Google My Business page.

Consider following things before you register your free business on Google My Business,
  • Keep your listing with your actual business name
  • Add a long and unique description with proper format and links.
  • upload as many photos as possible (relevant photos only)
  • Add right opening times
  • choose proper categories for your business
  • Add a local (working) phone number
  • Upload/ Get real reviews from customers
Best Local SEO Tip: Keep in mind that everything you add must be in line with the information you provide on your site.

4. Online Local Reviews

As per the recent survey, 84 percents of people trust in online reviews and ratings. Also, three out of five customers leave a review for business if asked by the business. So try to get as much as possible reviews on google as well as on other local directories. But your first priority should be google reviews though.

When your customers left a review about your business, whether it is a positive or negative respond to it. That shows others people who read the reviews that the business owner care about what the customers are thinking.

There are some people who turn to social media to see what their friends and family think about that place or business on a social site like Facebook. So, having a good review on social media pages can help to draw in prospective customers.

Reviews and rating are important for every business. It will improve your business visibility and it also increase google ranking on the local pack.

5. Google’s Structured Data Markup

Well, Structured data markup is a free tool of Google. It structured data is on-page markup that makes easier to determine companies basics such as NAP data, articles, events and products etc on your website.

With the use of Markup or Schema, your local businesses can use structured data to provide more details about their locations. That can help to increase click-through rates and improve in Google local search visibility.

We at Windzoon Technologies provide excellent web development, eCommerce, Digital Marketing and many more development related services. We are the emerging Digital Marketing Company of US and based in India. To get the best SEO services contact us or give us a call and we will be happy to help you.
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Location: Pennsylvania, USA

Comments

  1. Emily WatsonFebruary 15, 2020 at 12:02 PM

    Good blog! Thanks for sharing the valuable information with us,It is very helpful in digital marketing. For more information about “ SEO Vs PPC - What Should be Opted for Best Results”

    ReplyDelete

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